Today’s guest is Petronella Lugemwa of Petronella Photography, and we’re chatting all about strategies for connecting with your ideal client. Petronella has an incredible background—she was born in Uganda, moved to the states from Zimbabwe, has an MBA and undergraduate degree in Chemical Engineering, and she worked with big brands like Cover Girl, Advil, and Splenda. That's all before becoming a wedding and marriage proposal photography specializing in helping multicultural couple celebrate their love in a modern way. We dig into how Petronella figured out who she wanted to serve, and then she shares steps for figuring out in your own business. For more resources and the show notes, head on over to https://daveyandkrista.com/btb-petronella-lugemwa-episode-34.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related