How do you connect with people online as a product-based business owner to grow your audience, build brand awareness, and grow your sales? Amanda, Marketing Strategist from 2Ls Marketing, shares her best advice on what to focus on and give your attention to when it comes to social media marketing so you can connect with your people and convert followers into fans and fans into customers. Amanda shares what you should have in place first in order to set yourself up for success as well what platforms to leverage, what content strategies build trust and create loyal customers, and what consumers expect from businesses these days. Follow Amanda on Instagram at @2LsMarketing_ Visit Amanda’s website for key Marketing Resources http://www.2Lsmarketing.com Resources/Brands Mentioned in this Episode Why She Buys by Bridget Brennan Start with Why by Simon Sinek Yeti http://www.yeti.com #BuiltForTheWild Katie Bryant of KT’s Canvases on TikTok & Instagram @ktscanvases

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