BRAVE: David’s Slingshot VS. Goliath, Oatly’s Rise & Southeast Asia’s VC Jungle - E635

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Why do startups start out feeling like they’re lost in a jungle?

Jeremy Au 0:00
Every startup is kind of like in the jungle. Nobody's a navigation in it. It's you're lost, you have no idea where to go, you don't know how to survive, uh, and most likely you will probably die along the way in the middle of the jungle, right? Uh but then if you figure out that stuff, you understand the customer, you start to understand the product market, you start to evangelize a few customers and evangelize a few employees, you build a dirt road in the path, right? So you kind of roughly know where you're going. You know what you need to do. Then eventually it becomes a highway, right? You pave it, you flatten it, you know your unit economics, you know your number, you know your finance, you know, putting in one dollar gives you twenty dollars of ROI, you know which countries exactly you know who to hire.
Jeremy Au 0:37
Then you're building a highway where your job is to push as much volume through it. Welcome to Brave. Learn from Southeast Asia's best tech leaders. Build the future, learn from our past, and stay human in between. No BS on Success. I'm Jeremy O, Venture Capitalist, Sarah founder, Harvard MBA, science fiction nerd, and dad of two daughters. Every week, we debate startup news, interview change makers, answer listener questions, and share personal insights. Join our movement of over 40,000 members and get transcripts, resources, and community at www.bravesea.com. Stay well and stay brave. VCs spend money hiring partners who hang out with founders who are young, hungry all the time. And the best early stage VCs are fundamentally very strong recruiters.
Jeremy Au 1:33
They spot talent early, they nurture their talent, and they close the deal of the talent.

How do VCs act like head‑hunters to lock in founders early?

Jeremy Au 1:38
Capital are looking for founders to build it, and founders are looking for capital to build it. So it's a dual handshake on both sides to make it happen. I believe that Southeast Asia is more fragmented. Um and I think Life Speed has a good report that talks about About the fragmentation of Southeast Asia. I think that America is a unified market. I think China is less unified as a market company than America, but pretty unified. I think EU is less unified than China. So I think it is always like orders of magnitude. But I think in Southeast Asia, I think if you take a giant step back, some of the interoperable stuff like logistics, et cetera, it doesn't require. regulatory. Actually regulatory inefficiency is actually better for logistics.
Jeremy Au 2:12
So you have to be quite careful because when you say Um FedEx in America. Is it better because it's regulatory efficiency? But I think you can make an argument that you really need J and T and you really need Ninja Van, in Southeast Asia. Because it's so complex. to get packages from you know, container from China to Jakar Singapore, then Singapore to Jakarta, then Jakarta to an island. And an island you do the last mile. So so you could make an argument that Cross-border is doesn't require that much regulation. There's a lot of fintech companies in Singapore, right? And they're doing a lot of regional fintech because they're trying to make it more interoperable. So somebody's inefficiency is my opportunity.
Jeremy Au 2:53
So the question is what's your mindset around that? It goes back to it. It's like, it's very regulatory inefficient. Is that opportunity? It depends on whether you're uh entrepreneur or an investor.

What opportunities arise from Southeast Asia’s fragmented markets?

Jeremy Au 3:02
Every law that we deal with in the technology world with is very much uh Blagging a cater of pride destries, right? And so it's very important for you to be thoughtful about the politics, the sociology, the economics, and incentives behind it. And obviously Machiavelli was writing this because as I guess I said in the fifteen hundreds, Machiavelli was uninspired by his last monarch. I think this is a book to try to convince other people to be his patron. Um actually a little bit similar because Confucius was also fired by his king. And so he also wrote a lot of his political philosophy um around the it to convince different kings around China that were all warring with one another. And he also wrote the analogs of Confucius to give a political philosophy of how China should be unified as well.

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