Caylee Chua: Singapore’s First Renaissance Fair, Creative Grit and How a 24-Year-Old Built a New Festival Culture – E652
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What is the main topic discussed in this episode?
first started like posting on tiktok to try and get early hype it was all like 50 views and that's very depressing it's like only your friends see your friends don't even see past the first five seconds they just like and leave a comment and then they scroll so it was very demoralizing but i was like okay i gotta stick to it i told myself like tiktok right must post for at least 30 days every day like post a vlog every single day and i think it really did pay off because by like day 16 and you suddenly get like 20k views because the algorithm is like oh this person is serious
How did Caylee Chua discover Renaissance Fairs through global festivals?
Welcome to Brave. Learn from Southeast Asia's best tech leaders. Build the future, learn from our past, and stay human in between. No BS on success. I'm Jeremy Au, venture capitalist, Cira founder, Harvard MBA, science fiction nerd, and dad of two daughters. Every week, we debate startup news, interview changemakers, answer listener questions, and share personal insights.
What challenges did Caylee face in planning logistics for the fair?
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Why did Caylee choose Fort Canning as the venue for the Renaissance Fair?
Hey Katie, I'm excited to have you on the show. You are 24 years old and you've built a small business, but now you're building out the Renaissance Fair, which is going to have thousands of attendees in Singapore, and I'm excited. I'd love for you to introduce yourself.
What theme did Caylee design for the fair and why?
Hello, my name is Kayleigh. So yeah, I'm 24 this year. I run a small handmade business called Strawberry Champagne Sparkles, where I handmade jewelry with crystals, gemstones, using wire-wrapped techniques.
How did Caylee curate performers for the Renaissance Fair?
So yeah, I'm really excited to bring the Ren Faire to Singapore. I can't really say I've brought the Ren Faire to Singapore because I haven't been a franchisee, but I'm really excited to introduce this concept to Singapore, like this outdoor festival that's very immersive and a little bit different from the everyday culture. Yeah, so good.
What strategies did Caylee use to build early marketing momentum?
What is the Renaissance Faire? If you haven't heard of it or been to one, what is it like? The term Renaissance Faire started in the US. So it's basically an outdoor festival where there's a lot of historical elements, typically from the English Renaissance. So you'll see people dressed up as Queen Elizabeth, as Shakespeare. You'll see people doing Shakespearean plays. You'll see people busking and playing the violin, the harp, very period-appropriate instruments. But particularly in the last few years, like renaissance fairs are a lot more fantasy focused. So you see people dressed as like wizards and like fairies and like goblins and rats. It's definitely usually held outdoors.
How did Caylee stay motivated despite early setbacks in social media engagement?
So there's like cantages. You'll see the really elaborate rent fairs in the US, the really established ones. They have built buildings that look like taverns, like medieval fantasy taverns. Yeah. So it's pretty interesting and you have a whole lineup of things, especially in the US where it's really established. You have people like doing blacksmithing on the spot. Yeah. It's a very, very eclectic mix of like things to see. It's a little bit different. So it's an opportunity to touch grass a little bit. No, I really appreciate that description. And it sounds like a lot of fun. So, you know, obviously this is something that happens quite a lot in Europe, in America. So what's the crowd like? I think it really depends because in the US, especially the really established ones, they have crowd control measures or they get flamed when they don't have crowd control measures.
Yeah, but it can be really crowded based on photos. People will be complaining that, oh, it's like shoulder to shoulder for some of them. But the one that I went in Switzerland, it was the Gruyères Medieval Festival. So it's a little bit more historically focused because it's a medieval festival. It's held in an actual castle. It kind of like recreated what life was like in Gruyères in like the 14th century. So it's really medieval and not Renaissance. The crowd there was actually pretty chill. There was a constant stream of people, maybe like two people every like 30 seconds.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–0:25
2
How did Caylee Chua discover Renaissance Fairs through global festivals?
0:25–0:53
3
What challenges did Caylee face in planning logistics for the fair?
0:53–1:07
4
Why did Caylee choose Fort Canning as the venue for the Renaissance Fair?
1:07–1:23
5
What theme did Caylee design for the fair and why?
1:23–1:37
6
How did Caylee curate performers for the Renaissance Fair?
1:37–1:54
7
What strategies did Caylee use to build early marketing momentum?
1:54–2:30
8
How did Caylee stay motivated despite early setbacks in social media engagement?
2:30–35:51
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