Fengru Lin: TurtleTree Milk Precision Fermentation, Biotech Cofounder Serendipity & Balancing Commercial and Scientific Decisions - E348

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Recorded28 Nov 2023

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Fengru Lin, Founder & CEO of TurtleTree, and Jeremy Au discussed three key topics: 1. TurtleTree's Biotech Approach: Fengru Lin highlighted TurtleTree's biotech advancements in the scientific formulation of milk and milk ingredients. She also shared that the company focuses on high-value proteins like lactoferrin, a bioactive protein essential for gut health, immunity, and iron regulation, which trades for $1000 per kilogram due to its short supply and the amount of milk required to produce it. She also shared TurtleTree's progress towards commercialization, including applying for FDA GRAS certification, a significant step in bringing their products to market. 2. Entrepreneurial Journey: Fengru talked about her leadership journey from leading the Girl Guides in Singapore to developing essential skills in business development at Salesforce and Google, and eventually co-founding TurtleTree. She recounted her serendipitous meeting with Max, her co-founder, over shared interests in transforming the food industry, a thesis ignited by her hobby in cheese-making and Max’s work in cell-based meat. She emphasized the importance of a unified vision in a co-founding team and discussed how the synergy of skills and attributes between her and her cofounder was instrumental in navigating the early stages of the company, setting the foundation for its future growth. 3. Bravery in Decision Making: Fengru shared the early hesitancy of her scientists in engaging with the media, highlighting her strategy to balance the need for publicity with confidentiality. She explained the importance of guiding her team through decision-making processes and ensuring collective understanding and buy-in for media communications. She also shared her bold approaches to connect with influential figures like Paul Polman, the former CEO of Unilever & former CFO of Nestle. She discussed how these interactions shaped her vision for TurtleTree, particularly in ensuring the company's presence is prominently displayed in collaboration with CPG brands. She stresses the significance of seeking wisdom from industry veterans and the courage it takes to reach out to high-profile individuals for guidance and collaboration. They also talked about the fundraising dynamics for deep-tech startups, the FDA approval process, misconceptions about building a biotech company, and the alternative protein market. Watch, listen or read the full insight at https://www.bravesea.com/blog/fengru-lin Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e Spotify: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T YouTube: https://www.youtube.com/@JeremyAu Apple Podcasts: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby9icmF2ZWR5bmFtaWNz TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Learn more about Fluid! Get in touch with Trasy, Fluid’s cofounder at [email protected]

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