Sao Lonsdale: “Fish In The Water” Journey, Vietnam Gen Z Consumers & LIXIBOX Founder Pivots - E387

episode

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

What 500 Harvard Case Studies Actually Do To Your Brain - E729 55 min · 09 Sep 2026

The Truth About China's Competitive Advantage - E728 30 min · 06 Sep 2026

Itamar Novick: Where AI Replaces People, and Where It Does Not - E727 46 min · 02 Sep 2026

$70,000 Per Child: What Singapore's New Family Package Actually Changes - E726 43 min · 31 Aug 2026

The Next 3 Years Will Deliver 30 Years of Innovation | John Lin - E725 39 min · 26 Aug 2026

The Innovation Playbook of 3 Southeast Asian Founders - E724 27 min · 23 Aug 2026

All episodes from BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) →

Report any issue

Source

Recorded27 Feb 2024

Publisherfeed.pod.co ↗

Handlerec:7818097

Show notes

Sao Lonsdale, CEO & Founder of LIXIBOX, and Jeremy Au discussed three main themes: 1. “Fish In The Water” Journey: Sao shared about her family experience growing up in a military compound in front of the Hồ Chí Minh Mausoleum. Feeling the desire to explore, she moved to the U.S. as a teenager and found herself embracing new communities and cultural experiences. She also discussed how she was inspired by Peter Thiel's "Zero to One" book to eventually leave behind her US corporate career to return to Vietnam and launch a new venture. 2. Vietnam Gen Z Consumers: Sao highlighted the generational shift with the aspirational Gen Z, who never experienced the wars with the US, France and China, and are thus focused on building better lives. She noted the significant impact of TikTok, Instagram and local social media platforms on the retail landscape, as well as the growing consumer demand for personalized and niche products. 3. LIXIBOX Founder Pivots: Sao highlighted the initial market landscape that Lixibox had entered into, and how the startup had to rapidly pivot every six months in response to the swiftly changing Vietnam market (consumer behavior, market trends and platform shifts). She shared about the difference between high-end and mass-market brands, and what it takes to build a strong omnichannel presence that sells both in-house and partner brands' products online and offline. Jeremy and Sao also talked about reverse culture shock, the impact of professional executive coaches, and her own personal skincare routine. Watch, listen or read the full insight in English at https://www.bravesea.com/blog/sao-lonsdale Saksikan, dengarkan atau baca wawasan lengkapnya dalam Bahasa Indonesia di https://www.bravesea.com/blog/sao-lonsdale-id Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Learn more about HDMall here: htps://www.hdmall.co.th https://www.hdmall.id

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.