What research problems can analytics help you to solve? How can you avoid biasing quantitative data? And, is there any reason to return to moderated in-person testing when COVID-19 is over? Luke Hay shares with us his perspectives on those questions. Luke is the User Research Director at Fresh Egg, in Brighton (UK). He also consults privately. As someone with a keen appreciation for analytics in UX research, Luke provides highly regarded training on the subject. He’s even written a book about it, “Researching UX: Analytics”, that was published in 2017. Luke’s mission is to help UXers to make a significant and measurable impact through their work. ====== Check Luke out here: Website: http://www.lukehay.co.uk/ Twitter: https://twitter.com/hayluke LinkedIn: https://www.linkedin.com/in/hayluke/ Medium: https://medium.com/@hayluke Researching UX: Analytics Learn more at: http://www.lukehay.co.uk/the-book/ Available for purchase from: Sitepoint - https://bit.ly/3mZ5vye Amazon - https://amzn.to/3gyv86t O’Reilly - https://bit.ly/2LpfgIf The Telegraph - https://bit.ly/3n4wxEu Related organisations: Fresh Egg: https://www.freshegg.co.uk/ UX Brighton: https://uxbri.org/2021/ UX Camp Brighton: https://www.uxcampbrighton.org/ ====== Thank you for tuning in! If you liked what you saw and want more ... ... please leave us a review on Apple Podcasts (or wherever you listened). You can also follow us on our other social channels for more great UX and product design tips, interviews and insights! LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/

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“What did the council decide on item 42?” — answered with the speaker and the moment.