Matt Watkinson shares how he’s expanded his luck surface area, why it’s important to slow down and pay attention, and how to fight organisational ambiguity. Highlights include: ⭐ What did the FBI want to learn about experience design? ⭐ Why is ambiguity the biggest barrier to effective decision making? ⭐ What made you conscious of your own ignorance? ⭐ What gets in the way of people being willing to be wrong? ⭐ Why is it important to be a host and not a guest? ====== Who is Matt Watkinson? Matt is the CEO and Co-Founder of Methodical, an experience design agency that helps customer-centred businesses to develop new products and services and to improve their existing programs and experiences, while delivering greater customer and commercial value. He is also the author of two highly regarded books (soon to be three). His first, “The Ten Principles Behind Great Customer Experiences” put Matt on the map and his second, “The Grid: The Master Model Behind Business Success” was published in 2017, to critical acclaim. Matt has been described by Rory Sutherland, the vice chairman of the Ogilvy & Mather group of companies, as “One of the deepest and most original business thinkers” he has ever come across. And it’s this depth and originality that has seen Matt invited to share his ideas at events for companies like Microsoft, Volkswagen, Salesforce, American Express, and Google. ====== Find Matt here: LinkedIn: https://www.linkedin.com/in/matt-watkinson/ Twitter: https://twitter.com/mwtknsn Website: https://www.matt-watkinson.com/ Company: https://www.methodical.io/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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