Mauro Porcini shares how designers can rise to the top, the dangers of associating your self-worth with work, and why he’s changing the status quo from the inside. Highlights include: ⭐ Why do you run towards the fire? ⭐ How has the focus changed since becoming a father? ⭐ What gives you the right to talk about love with business people? ⭐ Why have you disassociated your personal worth from your work? ⭐ What does it take to scale human-centred innovation across the globe? ====== Who is Mauro Porcini? Mauro is a Senior Vice President and the-first-ever Chief Design Officer of PepsiCo , the largest food and beverage company in North America and second largest in the world. At PepsiCo, Mauro and his team of 300 designers have been on a decade-long mission to infuse the corporation with a human-centred culture. Before joining PepsiCo in 2012, Mauro invested 10 years at 3M, building out the business’ global design function. Something he appears to have been quite successful at, as he also became the company’s first-ever Chief Design Officer, with the CFO of The Wall Street Journal referring to him as, “… the man putting 3M on the design map.” Mauro’s second book, “The Human Side of Innovation: The Power of People in Love with People” has just been published. It is described as “… a manifesto for a genuine, authentic, and deeply humanistic approach to innovation, one that aims to create personal and social value first…”. ====== Find Mauro here: LinkedIn: https://www.linkedin.com/in/mauroporcini/ Twitter: https://twitter.com/MauroPorcini Website: https://www.mauro-porcini.com/ Instagram: https://www.instagram.com/mauroporcini/ Mauro’s books: The Human Side of Innovation: The Power of People in Love with People - https://amzn.to/3FNaMVP L’età dell’eccellenza: Innovazione e creatività per costruire un mondo migliore - https://amzn.to/3t56wcR ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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