In this special bonus episode of Brave UX, Nitzan Shaer speaks candidly about the future of UX research, why simulated audiences are a step beyond synthetic, and how UX professionals can leverage them effectively. Highlights include: 15:12 - What’s the vision you’re building towards with WEVO? 22:56 - How would you define the difference between synthetic and simulated research? 25:44 - Could simulated research eventually surpass human research in accuracy? 34:50 - What does the near future hold for UX research with AI advancements? 58:00 - How can simulated audiences help accelerate innovation? ====== Who is Nitzan Shaer? Nitzan is the CEO and co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights to designers, marketers, and product managers—in a fraction of the time that traditional research requires. Before co-founding WEVO, Nitzan was the co-founder and managing partner of High Start Group, an innovation consulting firm dedicated to helping companies create and launch breakthrough products. He also led product management, partner relationships, and defined Skype’s strategy for mobile phones as head of the Mobile Phones and Product Group, where the challenges of working with customers across 150+ countries sparked his vision for WEVO. Complementing his hands-on experience in building and scaling products, Nitzan holds an MBA from Harvard Business School and a Bachelor of Science in Engineering from Technion, Israel’s Institute of Technology. An active contributor to the broader product and business community, Nitzan has shared his insights on stages such as The Product Podcast, Product-Led Summit New York, and at Harvard Business School. Find Nitzan here: LinkedIn: https://www.linkedin.com/in/nshaer/ Website: https://wevo.ai/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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