In the second part of their conversation on Brave UX, Brendan furthers his conversation with Tamara Adlin, President of Adlin Inc. Tamara shares her journey of overcoming challenges like sexism and ageism in the tech space, advocating for user-centered design amidst a disconnect with Web 3 teams. They discuss the misconceptions around venture capital and the need to balance data-driven decisions and intuitive design. Plus, Tamara offers valuable job-seeking advice through her involvement with the "Never Search Alone" initiative, emphasizing a user-centric approach. Tune in for insights on innovation, adaptability, and creating meaningful connections in today’s fast-paced tech landscape! Highlights include: 00:00 - Introduction to Web 3 and Blockchain 03:15 - Tamara’s Reluctance to Engage with Web 3 08:00 - The 18-Month Confidence Knock 12:45 - Disconnect Between UX and Web 3 Mindsets 19:30 - Misconceptions About Funding and Success 24:00 - The Balance of Data and Intuition in Innovation 30:15 - Involvement with the "Never Search Alone" Initiative 35:50 - Crafting an Effective Elevator Pitch Who is Tamara Adlin Tamara Adlin is a seasoned UX consultant with over 25 years of experience helping companies create better products. A former UX leader at Amazon, Tamara has worked with top tech enterprises, specializing in startups and Web3 projects for the past 20 years. She co-authored The Persona Lifecycle books and developed the "Executive Alignment in Five Conversations" framework, which helps teams refocus on user needs and improve product outcomes. With expertise in product strategy, UX diagnostics, and leadership alignment, Tamara’s approach drives rapid improvements and long-term success for companies navigating disruptive technologies like blockchain and AI. "I like to use the metaphor of a 'tornado' to describe the chaos that ensues when executive opinions change rapidly. One moment, you’re moving forward, and the next, everything is flipped upside down. It’s crucial to understand those stakeholder assumptions upfront rather than letting the storm dictate the direction of your project." Tamara Adlin Find Tamara Here Tamara Adlin on LinkedIn Adlin Inc Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

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