A water company that combats climate change and thirst

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Recorded08 Apr 2024

Publisherrss.podplaystudio.com

Handlerec:9174999

Show notes

You may have noticed a new brand on the shelves water in a can called Liquid Death. Apart from an arresting name, the company behind it is now valued at $1.4bn. It’s very popular with younger consumers with 8 media followers on social media .The brand uses comedy and coolness to combat climate change and thirst.Speaking to Joe this morning was Oli Russell-Cowan -Liquid Death’s Director of Cult Indoctrination Europe.

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