Ardian Mula the Chief Executive of Foodhub
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What is the main topic discussed in this episode?
Breakfast Business with Enterprise Ireland on Newstalk.
What are the fees charged by major online food delivery platforms?
The online delivery platforms like Deliveroo and Just Eat charge a restaurant a fee of up to 35% for each delivery. They also charge the end user or consumer or handling or technology and delivery fee, which depends on the order, but can be a further 10 euro. My next guest is a small arrival to these big two, but says that he's not as greedy as them in that he charges restaurants a weekly fee and charges only 50 cents to the hungry customer. Food Hub was set up by the Albanian immigrant in England who is now moving his global headquarters to Dublin. His name is Ardian Muller and he is the chief executive of Food Hub. Good morning, Ardian. Good morning. How are you? Not too bad, Ardian. Thanks for joining us.
Tell us a little bit more about what Food Hub is.
Food Hub is an online platform where consumers can go and order the same great taste in food, but by using a different app. and it's got direct links with takers and restaurants, and it's very easy to use.
Yeah, and it's a direct competitor with the likes of Deliveroo and Just Eat, except you're a lot cheaper for the restaurant.
Yes, we are. We don't need to charge the same greedy fees that they charge, as you mentioned. They do overly charge the customers. From my opinion, they've got shareholders, they've got big fancy offices in London that just increase the cost unnecessarily for the consumers. And nowadays, people are looking to save rather than paying big corporates huge fees up to 30% in commission.
Okay. And you charge a weekly fee to the restaurant and then a kind of a small fee to the consumer, 50p in Britain and potentially 50 cent here in Europe. Yes. How does that work? Why aren't all the restaurants signing up with your service, given the fact that they will make, the restaurants will make far more money by using Food Hub rather than the other two?
How does Foodhub differentiate itself from competitors like Deliveroo and Just Eat?
And a lot of restaurants are signing up. We've got thousands of restaurants on our platform that are joining. And we're working through the process of letting more consumers know. It's a chicken and egg problem. You need restaurants. But once you have the restaurants, you need the consumers. If you have the consumers, you don't have the restaurants. you don't have enough choice. So we're working through that and we sign in thousands of locations worldwide, actually.
Yeah. Our television and radio stations are swamped with above-the-line adverts from the likes of Just Eat and Deliveroo. I presume that that advertising spending is keeping guys like Foodhub out of the consumer mind.
They do because they charge so much. They've got a lot more money to advertise. However, we're doing extremely well in other markets. And we still do radio, TV, but we don't have as big a budget because we don't rip off the consumers like Uber Eats and Just Eat Deliveroo.
No, obviously, I don't have them on the show to defend themselves. But is your technology as good as theirs?
I don't think you need to have them on the show. Their fees on the websites... clearly state what they charge. And is our website as good as theirs? I would say so. I would say it has all the features, all the whistles and bells that an online platform needs. And we're constantly improving that. And actually, by the way, now coming to Dublin, that should help us a lot more. We've recently hired a chief technology officer. We've hired some developers and we recruited more in Ireland to help us improve our platform.
Well, you bring me to my next question. Why are you moving from the UK? You're based in a place called Stoke to Dublin.
Main reason, tech talent. As we're growing, we've struggled to hire on our tech department or on our development team. And Dublin is the perfect place. You've got a lot of multinationals and you would have a lot of people that are used to building systems that can scale.
So you'll have to probably headhunt quite a few people that are already working for someone else here.
Absolutely. And we're working with that. One of the first hires we made in Dublin was to hire a headhunter who directly works for us.
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