Are global brands losing their lustre?

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Recorded15 Jun 2022

Publisherrss.podplaystudio.com

Handlerec:9176295

Show notes

According to the latest index of global brands, Apple has reclaimed its spot as the most valuable brand in the world. Google came second with Amazon third. There was only one European brand in the top Ten - Louis Vuitton. But with soaring inflation and spending power eroded, will the shine come off some of these brands? Martin Gurreira, Global Head of Kantar BrandZ spoke to Joe this morning with more on this.

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