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Breakfast Business with Joe Lynam

The business of Irish founded company Limbo

07 May 2025

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An Irish founded company Limbo has a new weight loss scheme which involves monitoring your glucose levels and food consumption tailored to each individual’s biology. And it claims that you will lose 12% of your body weight over 3 months.  They’re chaired by the serial entrepreneur Pat Phelan and have the backing of the basketball giant Shaquille O’Neal and the former rugby captain Jamie Heaslip.  Rurik Bradbury the Chief Executive of Limbo joined Joe on the show this morning.

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