Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights. He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure effectiveness using subconscious measures. Seán spoke to Joe on the show this morning to discuss what is the psychology that makes some adverts work? Listen and subscribe to Breakfast Business on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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