Why do brands keep chasing Gen Z?

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Recorded19 Dec 2024

Publisherrss.podplaystudio.com

Handlerec:9174486

Show notes

Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.

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