Erin Kleinberg knows what’s up when it comes to killing the branding game. She’s the CEO and co-founder of Métier Creative, an award-winning advertising and branding agency with clients like Live Tinted, La Mer, The Ouai, Saie beauty – they even built Megababe’s visual I.D. from the ground-up. She was also one of the original co-founders of The Coveteur, not to mention her own fashion label, SIDIA, which has earned accolades from the likes of Vogue and Women’s Wear Daily. If you’ve ever wondered what it takes to create a brand that people clamour for, tune in to find out what’s in the secret sauce behind the world’s most beloved beauty brands. Whether you’re an entrepreneur yourself or a content creator, you’ll learn the insider tips for building engagement, loyalty, conversion and what makes a launch instantly pop instead of instantly flop. Plus, you’ll hear the behind-the-scenes on what your hosts are up to this summer, with all the glow up details that are in the works for Breaking Beauty Podcast right now... (P.S. Have you picked up your super-soft Breaking Beauty Scrunch yet?) Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter, Join our private Facebook group  , or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! NUTRAFOL You can grow thicker, healthier hair AND support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month’s subscription. This is their best offer anywhere and it’s only available to US customers for a limited time. Plus free shipping on every order. CONAIR Get faster, longer lasting waves with the Conair Double Ceramic Triple Barrel Waver available here at Conair.com *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya  Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.