In partnership with our friends at Olay, today we’re sitting down *virtually* with Dr. Frauke Neuser, P&G’s principal scientist and ingredient wizard, to answer some important questions about the almighty retinol. Backed by decades of clinical research, this non-prescription form of vitamin A has been proven to kickstart cell turnover and collagen production to reverse signs of wrinkles, age spots and texture. So why does the latest data show that the majority of women who start a retinol routine quit before they start seeing any results? Dr. Neuser explains the real reason so many women aren’t seeing any results in their retinol routines, or worse, are forced to stop due to irritation. What type of retinol penetrates best? What percentage should we look for on the label? How important is product packaging and how can you tell when retinol has “gone off”? These questions and more, on how to build retinol into your existing skincare routine, without sacrificing any of your tried-and-true favourites (acids, anyone?) Get ready to re-start your retinol regimen, for good. For more information about Olay’s new Retinol24 line, visit olay.ca/retinol. Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter, Join our private Facebook group  , or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog Thank you to our show partners. When you support them, you support the making of Breaking Beauty Podcast! SAKARA You can stay home, stay healthy and stay energized with fresh, fully-prepared meals delivered straight to your door from Sakara. For 20% off your order, go to Sakara.com/Beauty and enter code BEAUTY at checkout. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya  Produced by Dear Media StudioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.