Welcome to our milestone, 100th episode!! Can you believe?! Our baby girl’s a centenarian already. Today we’re harkening back to our origins with an epic #foundersrule tale, featuring a brand leading the future of beauty as we enter a new decade. Meet John and Laura Nelson, the siblings behind Seed Beauty, a beauty incubator that’s launched mad successes like ColourPop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook. In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from ColourPop – gorgeous cream-to-powder pigments that sell for just $6 bucks. In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers for global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next. As always, drop us a line in our private Facebook chatroom or shoot us a DM on Instagram – we love hearing from you! Or call us and leave us a voicemail: 1-844-227-0303 Thanks to this week’s show partners – support us by supporting them! Sephora Did you know stress affects your skin? It can cause dryness, signs of aging, and redness. The good news? Sephora’s got solutions! Quench dryness with top skincare picks from Drunk Elephant, Tatcha, and Barbara Sturm. Target signs of aging with Fresh and Dr. Dennis Gross. Calm redness with Laneige. Get the skin-saving lineup, only at Sephora – online and in-store now. Noémie JewelleryIf you’re looking for quality fine jewelry made to last a lifetime from a luxury brand you can trust, it’s Noémie. Go to hellonoemie.com/BREAKINGBEAUTY to see their collections and get $50 your first purchase with promo code BEAUTY. You can personalize with engravings, and even order custom designs. Ancient NutritionAncient Nutrition’s Multi Collagen Protein helps support healthy skin and nails, along with a healthy gut and joint health. You can get $10 off right now at www.AncientNutrition.com, when you use the promo code “BEAUTY.” *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya  For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog Get social with us and let us know what you think of the episode!  www.Instagram.com/breakingbeautypodcast  www.Twitter.com/BreakingBtyPod   Join our private Facebook group   Please rate and review us in Apple Podcasts Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.