The first FDA-approved UV filter in 20+ years is finally here! This week we're breaking down everything you need to know about bemotrizinol (a.k.a. BEMT), the buzzy sunscreen filter that’s hitting vanities this month, with Ava Matthews, co-founder of Ultra Violette. The cult Aussie brand’s Supreme Screen SPF 50 sells somewhere in the world every 30 seconds, but last year, they had to pull two products from the market after Choice testing showed that the SPF protection did not measure up to the amount on the label. Listen in as Ava takes us behind the scenes behind this shocking and costly event, and the steps they've taken to regain customer trust.In this episode you'll discover:What BEMT actually is — and what makes it different than other UV filters on the marketWhy BEMT is a god-send for acne-prone girlies, like the brand’s first-to-Sephora BEMT drop, Unblock ScreenThe truth about “100% mineral” sunscreens vs. sneaky hybrid formulas — and the boosters to be on the lookout for on the labelThe real talk on "Sunscreen Gate" — the recall that made headlines around the world, what actually happened behind the scenes, and how Ultra Violette overhauled its testingAva's own sunscreen routine: the formula she trusts after “crazy” CO2 laser, the one she relies on for mid-day touch-ups and the glassy new formula she’s testing for a 2027 launch!Shop everything in this episode: ULTRA VIOLETTE | Unblock Screen SPF 50 Breakout-Friendly Skinscreen: (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE - Spf 40 Velvet Screen Blurring Mineral Skinscreen: (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE | Fave Screen SPF 50 Lightweight Milky Face Sunscreen with Bemotrizinol: (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE - Supreme Screen SPF 50 One-and-Done SKINSCREEN 50ml: (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE - Future Screen SPF 50 Modern Mineral Skinscreen: (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE - Sheen Screen SPF 50 Hydrating Lip Balm (use code: BEAUTY20 for 20% off)ULTRA VIOLETTE - Preen Screen SPF 50 Reapplication Mist Skinscreen (use code: BEAUTY20 for 20% off)Shop more of my favorite products here: https://shopmy.us/shop/breakingbeautypodcast💄 JOIN THE BREAKING BEAUTY COMMUNITY 💄YouTube: https://www.youtube.com/@breakingbeautypodcastInstagram: https://www.instagram.com/breakingbeautypodcast/TikTok: https://www.tiktok.com/@breakingbeautypodcastFacebook Group: https://www.facebook.com/groups/1401081996684767Newsletter Signup: https://breakingbeautypodcast.substack.com/Podcast Hotline: 1-844-227-0302🎙️ MEET THE HOSTSCarlene Higgins: https://www.instagram.com/carlenehiggins/Jill Dunn: https://www.instagram.com/jilldunnbeauty/🎙️ For more related conversations like this, check out these episodes:Sunscreen Dos and Don'ts With Dermatologist Dr. Michelle Henry. Plus! Myth-Busting SPF HeadlinesHow to Fix Your Skincare Routine: Expert Advice from Facialist Gina Mari JensenAcne Secrets, Accutane Myths & More with Dermatologist Dr. Amy WechslerPROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! Jones Road BeautyJones Road Beauty is modern-day makeup that's clean, strategic, and multifunctional for effortless routines. For a limited time our listeners are getting a FREE full sized Mascara on their first purchase. Just head to Jonesroadbeauty.com and use code BEAUTY at checkout. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. OneSkinBorn from over 10 years of longevity research, OneSkin is helping you unlock your healthiest skin now and as you age. For a limited time, try OneSkin with 15% off using code BREAKINGBEAUTY at oneskin.co/BREAKINGBEAUTY. After you purchase, they’ll ask you where you heard about them. 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To get started and learn more, including important safety information, Wegovy® clinical study information, and restrictions, visit forhers.com. *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya  Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.