This week, we’re sharing the lore behind a sleeper hit brand that keeps going viral for its affordable, effective skincare, Indeed Labs. Sit in as Co-founder, President and CEO, Dimitra Davidson reflects on 15 years in the biz, taking us back to where it all began, with the late Brandon Truaxe, before an incident that would lead to his departure, and his own entrepreneurial journey with Deciem and The Ordinary.You’ll discover:The story behind Indeed Labs’ very first product, a pioneering blurring cream created 15 years ago, that’s still going viral with beauty influencers todayDimitra’s candid take on the company’s early split from controversial figure Brandon Truaxe, on the cusp of an upcoming documentary on his lifeDetails on the founder’s sophomore skincare brand, pH-in, and why its approach to acne care is unmatched – and free of harsh actives like benzoyl peroxide What the Indeed Labs president has up her sleeve for 2025 Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our newsletter here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: Deciem and The Ordinary Founder Brandon Truaxe, In His Own WordsHow-To Break Out of a Makeup Rut With Euphora Makeup Artist Donni DavyQueen of the 60-Second Review, Glamzilla PROMO CODES: Support our show by supporting our sponsors!OUAIGet on your OUAI to save for the holiday. Go to theouai.com for 15% off site wide and enter promo code BEAUTY15.HILL HOUSE HOMEGet 15% off your order of $100 or more at hillhousehome.com with code BEAUTY15. QUIPFree your mouth today and save 20% site wide, plus, a FREE travel case and countertop stand at getquip.com/beauty. HELIOCAREHeliocare Daily Use Antioxidant Formula is a clinically proven, plant-derived supplement recommended by dermatologists across the country to provide an extra layer of skin defense and help maintain healthy skin. Visit LovelySkin.com/HCBB15 and use code HCBB15 at checkout for 15% off your Heliocare purchase.*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya  Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.