How to create a TikTok lead-gen machine

How has this new-to-industry broker built a social media strategy that’s now fuelling 80% of his business? In this episode of Broker Bulletin, LMG State Growth Manager Denya Dean sits down with Limitless Lending Group Director Bill Childs, who previously worked as a commercial beekeeper, to unpack how he’s used TikTok and Instagram to build a thriving mortgage business, attract thousands of followers, and generate more leads than his team can keep up with. Bill opens up about the early days of posting daily to no one, the one video that changed everything, and reveals why controversy can be good for business. He also shares how he’s scaled from solo broker to leading a team of six in just one year. 3 key tactics behind Bill’s success on socials: Posting consistently, even when no one’s watching. Adding a Calendly link in his bio to streamline lead conversion. Using controversial takes to spark engagement and reach new audiences. Like this episode?  Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.  We’d love to hear from you!Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at [email protected]. You can also connect with us on Instagram @lmg.broker and on LinkedIn.  Let’s keep the conversation going.  lmg.broker/broker-bulletinSee omnystudio.com/listener for privacy information.

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