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Broker Bulletin

Service > spin: the real way to win complex deals

21 Sep 2025

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Hype doesn’t close sophisticated borrowers, service does. In this week’s Broker Bulletin, Shubham Bhaskar, founder of Sheel Capital and winner of Diversified Brokerage of the Year at the recent Australian Broking Awards, sits down with Loan Market VIC/TAS State Director Leigh Tsoumerkas. They unpack how a small team built a big-outcomes brokerage by saying yes to complexity, hiring ahead of need, and treating service as a strategy, not a slogan. As well as pointers on how to diversify your business without dropping the ball, you’ll learn: The “village” method: aligning stakeholders to turn a “no” into an approval The cadence behind ~98% conversion Hiring before it hurts: why capacity must lead demand How to attract the right (not just more) clients From sprint to marathon: boundaries, family, and building a business that lasts If you’re serious about building trust, scale and staying power, start here. Like this episode? Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. Got questions, ideas, or a guest suggestion? Drop us a line at [email protected]. You can also connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here.See omnystudio.com/listener for privacy information.

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