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Broker Bulletin

The truth about going viral as a mortgage broker

31 Aug 2025

Description

Going viral isn’t always the golden ticket brokers imagine it to be. In this live episode of Broker Bulletin, Adelaide-based broker Sam Neville, founder of I Am Lending, reveals how she built a thriving business almost entirely through TikTok and Instagram and why “likes” don’t always equal leads. In conversation with LMG’s Grace Ormsby, Sam gets raw about what really works on social media, what doesn’t, and why she refuses to “gatekeep” her playbook. You’ll learn: How one video turned 200 views into 200,000 overnight Why your focus can’t be on going viral The batching system that keeps Sam consistent without burning out Why sharing, not competing, is the ultimate growth hack If you’ve ever wondered how to make social media work for your brokerage, or you’ve simply been too nervous to start, this episode is your blueprint.  Like this episode? Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. Got questions, ideas, or a guest suggestion? Drop us a line at [email protected]. You can also connect with us on Instagram @lmg.broker and on LinkedIn. Want to know more about LMG? Click here.See omnystudio.com/listener for privacy information.

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