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Build and Scale Your Online Fitness Business

The Big Rocks Strategy: Work Less Hours, Sign More Clients & Build Business Faster

05 Nov 2025

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Book a strategy call with our team here so you can spend less time working and more time growing📱 Connect with OTM: @onlinetrainermentorshipTimestamps00:00 - 01:20 Introduction: The Busy But Broke Reality01:20 - 03:45 The Activity Illusion & What Most Coaches’ Days Look Like03:45 - 04:30 The Cost of Distraction04:30 - 05:45 The Big Rocks Framework Explained (Stephen Covey’s Jar)05:45 - 07:15 What Are the 3 Big Rocks in Your Coaching Business?07:15 - 09:00 Sand Tasks: What’s Killing Your Productivity09:00 - 10:00 Pebble Tasks: Important But Not Revenue-Generating10:00 - 11:30 Big Rock Tasks: The Only 3 Things That Grow Your Business11:30 - 12:15 Why Daily Big Rocks Don’t Work12:15 - 15:30 Jon’s Weekly Big Rocks Schedule (Monday-Friday Breakdown)15:30 - 17:15 Why This Batching System Works (5 Key Benefits)17:15 - 18:15 Mistake #1: Treating Everything Like a Big Rock18:15 - 19:30 Mistake #2: Not Protecting Big Rock Time19:30 - 20:45 Mistake #3: Not Adapting Your Schedule to Your Business Phase20:45 - 22:45 Implementation Plan: 4 Action Steps This Week22:45 - 24:00 Final ThoughtsKey TakeawaysActivity doesn't pay your bills, results doThe three Big Rocks every coach needsBatching beats daily hustleJon's weekly Big Rocks scheduleContext-switching kills productivityYour clients' problems are your content goldmine

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