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The Year-End Revenue Audit: 5 Questions Every Fitness Coach Should Ask Before 2026
10 Dec 2025
You have three weeks left in 2025. Most coaches will coast through them, then wonder why 2026 feels exactly like 2025. This episode walks you through a tactical two-hour audit that reveals your real numbers, where your clients actually came from, what to double down on, what to eliminate, and your exact three priorities for Q1. Five questions that separate coaches who grow from coaches who stay stuck.Timestamps:00:00 – Introduction: You Have 3 Weeks Left in 202501:30 – Question 1: What Was My Actual Revenue vs. What I Wanted?03:45 – Understanding the Gap: Business Model vs. Execution Problem06:30 – Common Revenue Blind Spots Coaches Miss08:15 – Question 2: Where Did My Clients Actually Come From?11:00 – The 80/20 of Client Acquisition13:30 – What to Eliminate: Strategies That Brought Zero Clients15:00 – Question 3: What Was My Average Client Lifetime Value?17:45 – Why LTV Matters More Than You Think20:00 – The LTV-Pricing-Retention Loop22:00 – Question 4: What Strategies Didn't Work?24:30 – The Sunk Cost Fallacy26:00 – Question 5: If I Could Only Do 3 Things in Q1, What Would They Be?28:30 – The 90-Day Sprint Framework30:00 – Implementation Plan & ClosingKey Takeaways:✅ Big gaps (30%+ off goal) = business model problem; small gaps (within 20%) = execution problem✅ 80% of your clients came from 20% of your activities—identify and double down✅ If your LTV is under $1,500, you have a pricing and retention problem✅ If something hasn't worked in 12 months, it won't work in month 13—cut it✅ Focus on 3 priorities in Q1 that directly impact revenue, retention, or leverageResources:📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship
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