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Build and Scale Your Online Fitness Business

Why Most Coaches Lose All Their Momentum in December (And How to Avoid It)

19 Nov 2025

Description

Most coaches disappear in December. They stop posting, stop DMing, and stop following up, only to spend January trying to rebuild the momentum they threw away. This episode breaks down why that happens and the simple plan top coaches use to turn December into their biggest advantage of the year.In this episode, you’ll learn:Why December isn’t a dead month, but an opportunity monthThe “December Drift” and how it kills your momentumThe daily non-negotiables that keep your business visible through the holidaysHow to pre-sell January with one simple waitlist postThe December to January bridge all successful coaches runHow to book January clients before January startsTimestamps:00:00 The December problem01:00 Why coaches disappear03:00 The cost of checking out05:00 What top 5 percent coaches do07:40 Daily non-negotiables11:00 How to pre-sell January13:00 The December to January bridge22:00 Weekly execution plan29:00 Final mindset shiftWant support implementing this plan?⁠Book a strategy call here⁠ with our team and get a clear action plan for your December-to-January momentum📱 Connect with OTM on Instagram: ⁠@onlinetrainermentorship⁠

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