“We can't act like an old company. There's no nothing. You don't gain anything doing that.” Today, Leila (@LeilaHormozi) takes us behind-the-scenes at how a content day looks like for her. She shares valuable insights on content creation, focusing on the importance of authentic business content and strategic team structuring. Leila discusses her commitment to maintaining her personal brand distinct from her business, and the role of content creation in reflecting on her journey and effectively communicating with her audience. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (1:59) - Strategizing content: brainstorming and team dynamics (4:06) - Personal branding and business ethics (7:05) - The art of content creation: challenges and strategies (8:16) - Reflecting on growth and future directions (9:51) - Behind the scenes: the realities of content days (13:03) - Reflections and closing thoughts Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition

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