Ready for the truth about AI and copywriting? AI is shifting the way everyone does work. Including copywriters. YAWN! Boring. 🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries” does get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift. The key to future-proofing your career is staying on top of these shifts as these come. AI is simply another one of these shifts. What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs. That means there will be more work for copywriters as clients realize we can move through projects a bit faster. Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects. And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉 ------------------- Mentioned in the Episode Ep. 145: Catchy Hook or Clickbait? How to Tell the DifferenceEp. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work Related Links Ep. 117: Best Free Software for CopywritersCan Copywriting Software Replace Skilled Copywriters in 2025?What Software Do You Need to Run Your Copywriting Business? --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.