Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Cici and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way. And Cici’s story is incredibly inspiring, too. As a Latina copywriter, Cici notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English. And that difference is huge. When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take. When you don’t take the time to connect with your audience? At best, they’ll ignore the message. At worst? They’ll think negatively of the brand. Listen now for pro tips on building deeper connections. ----------------- Mentioned in the Episode Cici’s LinkedIn ProfileCici’s Portfolio SiteTop Tips for Wildly Effective PitchingFight These 10 Fears with a Systematic Process Related Links Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s StoryHow Do You Write for Translations? --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.