❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate. Spoiler: just because you exist does not make you a brand. Your reputation behind closed doors with your clients is far more important than public perception of you on social media. ------------- Mentioned in the Episode Ep. 208: Are You Doing These 4 Things That Clients Look for in Freelancers?BONUS – Laser Coaching: How Do I Find Clients for Freelancing? Related Links This Brand-New Copywriter Landed a Senior Copywriting RoleWhy Brand Voice Matters in Copywriting3 Things to Remember if You’re Brand New to Copywriting --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.