“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results. --------------- Mentioned on this Episode What is a Copywriting Test and Should You Do One? Related Links Know Your Copywriting NumbersCopywriting Metrics: What You Need to Know --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.