In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially. Mentioned on this episode Facebook Ads Library Related links: Writing Subject Lines for SolopreneursEmail Snippet TacticsHow to Maximize Email SubscriptionsTop 3 Biggest Email Mistakes—Part 3 --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.