Spec ads are one of the most important tools copywriters have to show their abilities to potential clients. Not only do spec ads show that you can write great copy and how you strategize your work, but it also shows you are connected and can collaborate with talented designers who make your copy pop. You read that right, the number one mistake copywriters make is not working with a designer for the spec ads. In this episode, Nicki and Kate explain the ins and outs of working with a designer for spec ads. If you've been wondering how to find a designer or figuring out the best way to make it a mutually beneficial relationship, you'll want to listen to this. Related Links The Number One Spec Ad MistakeImportance of Spec Ads in Your PortfolioWhat to Look for in a Spec Ad DesignerWhy Copywriters Absolutely Must Have a Network of Designers --------------- Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.