Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?" Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences. So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting Project How Long Should It Take You to Write Copy? 4 Keys to Find Laser-Like Focus To Write Copy Related Links Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy How to Write Humor for Your Copywriting Clients ------------------ Get Free Copywriting Training here

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“What did the council decide on item 42?” — answered with the speaker and the moment.