Join us as we chat to Sam from Made with Love, a master manicurist, pedicurist, lash, and tan artist. Sam shares her 20 year journey in the beauty industry, detailing the evolution of client expectations and the impact of a professional booking system on her business. She discusses pricing challenges, loyalty programs, and digitising her business. In This Episode, We Cover: Marketing, client retention, and social media strategies Understanding and meeting client needs Providing personalised experiences Building a strong brand presence The importance of self-confidence and setting fair prices Creating a positive client experience Useful Links: Follow Sam on Instagram: @thelondonlashes Visit her website: https://booksolo.co/madewithlove

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