In this episode, we chat with Lindsey Hare of Relax&Retreat, a UK Hair and Beauty Awards nominee and winner of the Judges Award for "Highly Recommended" Best New Salon 2024. Lindsey shares her journey of starting her own beauty business and growing her client base. She emphasises the power of word-of-mouth marketing and leveraging social media platforms like Facebook and Instagram to promote her services. Lindsey discusses the importance of engaging posts, content scheduling, and using the Solo booking system to streamline operations. She highlights asking for client feedback and continuously improving the customer experience. Lindsey also shares her aspirations of expanding her treatment offerings and becoming an educator. She advises on setting boundaries, managing time, and pricing services effectively. Lindsey’s journey highlights the significance of community building and networking, as well as the risks she took to follow her passion. We Cover: Starting and growing a beauty business Word-of-mouth marketing and social media promotion Creating engaging posts and scheduling content Utilising Solo for efficiency Gathering and using client feedback Setting boundaries, time management, and pricing strategies Building a community and networking Overcoming challenges and taking risks in business Useful Links: Follow Lindsey on Instagram: ⁠@relax_retreat_⁠ Visit her website: ⁠https://booksolo.co/relax-retreat⁠

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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