In this episode, Nicola Griffin of PrettyBeaut London shares her journey of building a successful freelance beauty therapy business. What began as a side hustle, offering discounted rates to 10 models for eyelash extensions, quickly grew through word of mouth and referrals. After being made redundant from her office job, Nicola decided to pursue beauty therapy full-time. She leveraged social media, particularly Facebook, to market her services and attract new clients, offering incentives for referrals and joining platforms like Secret Spa to increase bookings. Nicola emphasises the importance of communication and providing a five-star service to ensure client retention. She shares her experiences using social media and Solo to grow her beauty business, discussing her trial-and-error approach to creating content and learning from Instagram posts and reels. Nicola also highlights the benefits of showcasing her work with branded marketing posts and utilising therapist the Sienna X and Million Dollar Facial therapist finders. She underscores the time-saving advantages of using Solo for managing bookings and income, and advises aspiring beauty therapists to go for it, enjoy the journey, and harness the power of social media to build their brand. In This Episode, We Cover: Building a freelance beauty business from a side hustle Using social media and word of mouth for client acquisition Transitioning to full-time beauty therapy after redundancy Marketing strategies, including Facebook and referral incentives Importance of communication and providing top-notch service Learning content creation through Instagram posts and reels Showcasing work with branded marketing posts Utilising platforms like Secret Spa and Solo’s brand therapist finders Useful Links: Follow Nicola on Instagram: @prettybeautlasheslondon Visit her website: Pretty Beaut Sienna X therapist finder Million Dollar Facial Platinum tech locator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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