In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring. Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Related Links: Try Metricool Pr For FREE Use Code BROCK 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260810_brock-johnson_ig-full-scheduler_en&utm_content=audio&utm_term=q2 Metricool Study 👉https://metricool.com/instagram-research-study/ 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=_VtDtuzFOx_yYPV7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=vR-5ygipDqSK2N0l Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 7 Types of Reels the Instagram Algorithm LOVES in 2026 Watch:https://youtu.be/XPdfSb1umG4?si=X4uubO_VyC11-Qtr Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000726196080 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

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“What did the council decide on item 42?” — answered with the speaker and the moment.