Building Better CMOs and Marketing Leaders

Following People & Finding Purpose with Snap CMO Grace Kao

21 Jan 2026

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Grace Kao has served as a marketing leader at some of the most influential consumer tech companies of our time, including Yahoo, Pandora, Instagram, Spotify, and now Snap, where she is the CMO. But one of the most important things for her career growth has been following people, rather than job titles. "You want to go to a company that you believe in the company values, but believing in the people and understand that the people have the same values as you do, that has always been important to me," she says. Today on Building Better CMOs, Grace and Marketing + Media Alliance CEO Greg Stuart talk about the power of marketing to mindsets instead of demographics, and the advice from her mom that still guides her today: don't be afraid to fail. They also discuss what marketers can learn from Gen Z's entrepreneurial creativity, the upcoming relaunch of Snap's AR glasses Specs, and CEO Evan Spiegel's "shots to goal" philosophy. ⁠⁠⁠⁠Full transcript⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Rate and review the podcast⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Grace's LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Greg's LinkedIn

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Building Better CMOs and Marketing Leaders

Following People & Finding Purpose with Snap CMO Grace Kao

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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