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Building the Brands of Tomorrow

Top Cuvée- a brand built like a restaurant

11 Sep 2025

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“What would a Michelin-starred restaurant do?”Applying service-level thinking to ecommerce and customer experienceBrodie Meah, co-founder of Top Cuvée, shares how a hospitality-first mindset became the foundation for a wine brand with real staying power. From fine dining in Melbourne to bike courier bottle drops in North London, we cover how community, consistency and a sense of humour helped shape the Top Cuvée story.

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