Building the Brands of Tomorrow
Episodes
Cheeky Panda: Julie Chen on building a bamboo revolution
10 Dec 2025
Contributed by Lukas
âIt's about evolution, not revolution - make your distinctive assets better, not different.âJulie Chen shares the story behind Cheeky Panda - the ...
Something & Nothing on Building brand through community, not clicks.
03 Dec 2025
Contributed by Lukas
"The idea that got you excited is probably what will excite everyone else. Donât lose that."In this episode Ruth chats with Olly Dixon, co-founder ...
Persistence Beats Perfect- Emily Boyce brand building via distribution
26 Nov 2025
Contributed by Lukas
âSales is a persistence gameâIn this episode iâm joined by Emily Boyce, founder of Sweet Thyme Foods. We dig into the real mechanics of getting ...
Mindset that scales- Thea Brook on why calm beats hustle
19 Nov 2025
Contributed by Lukas
âThe startup will be a rollercoaster - the founder doesnât have to be on it.âOn paper everythingâs winning; inside youâre burning out. Sound...
The story of MOTH- cocktails, copy and category gaps
12 Nov 2025
Contributed by Lukas
âThe danger for UK brands launching in the U.S is assuming its the same - itâs not. It just happens to speak English.âWhat does it take to build...
Healthy Hustle & Smart Investing: Ariana Korman on instinct, burn out and better for you brands
05 Nov 2025
Contributed by Lukas
âTime is the only finite resource you have as a founder.âArianaâs career arc runs from Juice Press to angel investing, with a deep love for food...
Craft & Co Founding- The Story of Botivo
29 Oct 2025
Contributed by Lukas
âThere was a real lack of craft in the category. And I thought - whereâs the origin story? The process? The people behind it?âWhat happens when ...
Building better systems in food & drink- from blockers to breakthroughs
22 Oct 2025
Contributed by Lukas
âIf youâve got a really progressive, innovative brand, you're not going to hit average rate of sale out the gate - and yet thatâs exactly what t...
Challenge the category, not the consumer- Fred Hart's branding principles
15 Oct 2025
Contributed by Lukas
âPeople donât read - they recognize. If I have to say Iâm cool, Iâm not cool. But if you look at me and know it, thatâs the ultimate power o...
Wednesday's Domaine on rewriting the rules of wine
08 Oct 2025
Contributed by Lukas
âWhen youâre bored of saying it, thatâs when people are just starting to hear it.âIn this episode, Luke Hemsley shares the honest story behind...
Community, Curiosity, and playing the Long Game- Emmie Faust, Female Founders Rise
01 Oct 2025
Contributed by Lukas
âEntrepreneurship isnât taught - and if you donât know, you donât know.â On access, exposure, and who gets to build.In this episode, I talk ...
Lentils, Leadership & Letting People Fly- Richard Peake, MD Merchant Gourmet
24 Sep 2025
Contributed by Lukas
âI realised Iâm not chasing happiness - it's the happiness of pursuit that matters.âWhat can pulses, parenting and product launches teach us abo...
Plezi, the U.S start up with a big mission
17 Sep 2025
Contributed by Lukas
âMarketing isnât just colours and fonts. Itâs getting to the beating heart of humanity.âWhat does it take to build a mission-led challenger br...
Top Cuvée- a brand built like a restaurant
11 Sep 2025
Contributed by Lukas
âWhat would a Michelin-starred restaurant do?âApplying service-level thinking to ecommerce and customer experienceBrodie Meah, co-founder of Top C...
Peanuts & Persistence- The story of ManiLife
04 Sep 2025
Contributed by Lukas
âDo things that arenât scalable.âManiLife founder Stu Macdonald shares the full, gloriously unpolished story - from a makeshift kitchen and 4,00...
Brand Success Stories: Popchips
16 Jun 2025
Contributed by Lukas
Building Popchips in the UK- one snacker at a timeWhat did it take to launch one of the UKâs most successful better-for-you snacks?In this episode, ...
Design, differentiation and the danger of boredom
04 Jun 2025
Contributed by Lukas
âIf you're bored of your brand, you're probably doing something right.âWhat makes a brand stick- and what causes one to quietly fade out? In this ...
The thoughtful rise of Mother Root: why patience wins
21 May 2025
Contributed by Lukas
âDirect-to-consumer wasnât the plan. It was a survival move during the pandemic - but it became our best decision.âBethan Higson is the founder ...
Cool brand... now what? Why we need to stop marketing to 'Sophie from Clapham'
14 May 2025
Contributed by Lukas
âWeâve turned âchallenger brandâ into an aesthetic. If youâre marketing only to Sophie from Clapham, youâre not really challenging anythin...
Scaling, Exits, and Staying True to the Core: Rhys Harvey on Building Brands That Last
07 May 2025
Contributed by Lukas
âExit-readiness isnât a checklist - itâs a constant state of being.âRhys Harvey has helped steer multiple challenger brands through acquisitio...
Algorithms & olive oil- building brands with joy
30 Apr 2025
Contributed by Lukas
âSocial media has made everything feel a bit less fun. We need more weird, joyful moments - not just QR codes on billboards.âIn this episode, Ruth...
Mission Kitchen on founders, failures & the future of food
15 Apr 2025
Contributed by Lukas
âThereâs no shortage of ideas. Whatâs rare is the mindset to survive the hard parts.âIn this episode Ruth talks to Charlie Gent, founder of Mi...
Condiments, communities & the future of consumer goods
08 Apr 2025
Contributed by Lukas
âA brand of tomorrow doesnât wait until they have sales to build a community.âThinking about launching the U.S? This one is for you. Ruth Fittoc...
Building brands with soul
02 Apr 2025
Contributed by Lukas
âSometimes the magic is just staying focused on something really good for long enough.âWhat does it really take to build a brand that matters â ...
No More Average: Building Brands in an Uncertain World
26 Mar 2025
Contributed by Lukas
âIf itâs weird, itâs probably insight.âHow do we build brands that actually get people? (And not just the people in our marketing team?)This w...
Brand success stories: Camden Town Brewery
20 Mar 2025
Contributed by Lukas
âRight place, right time - and a team that gels. Thatâs the magic. You canât fake that.âCamden Town Brewery was one of the standout success st...
Investing with purpose- what VC's want from brands
19 Feb 2025
Contributed by Lukas
âWeâre not chasing hype brands. Weâre backing businesses built on real product, real customer love, and a vision that lasts.âRaising capital m...
Trends, Tensions & Tomorrow: How to Think Like a Futures Strategist
03 Feb 2025
Contributed by Lukas
âYour consumer today wonât be the same in five years. Are you ready for who theyâre becoming?âThis week, weâre talking about trends - but no...
2025 Trend Predictions: Mushrooms, Functional Everything & Indulgence 2.0
27 Jan 2025
Contributed by Lukas
âFunctional is everywhere now â but if everythingâs functional, what does it even mean?âIn this episode, I'm joined by Nicole Compen, founder ...
Crash, burn or build an empire- the Mid-Day Squares way
09 Dec 2024
Contributed by Lukas
âIf youâre not willing to lose it all, youâre not playing the game properly.âThis isnât just a chocolate company- itâs a cultural movement...
Fear-Free Tea: When a Legacy Brand Becomes a Challenger
05 Dec 2024
Contributed by Lukas
âWe talk about progress, not perfection- because this is hard, and itâs just the beginning.âWhat happens when a heritage brand takes a hard left...
Bean Obsessed: building a movement with Bold Bean Co.
28 Nov 2024
Contributed by Lukas
âWe didnât just want customers- we wanted bean obsessives. Thatâs our North Star.âWhat happens when you build a brand around one big idea- and...
Obsess Over the Small Stuff: Inside Pip & Nutâs Brand Philosophy
21 Nov 2024
Contributed by Lukas
âNo one cares as much about your brand as you doâso earn their attention.âIn this episode, Jacqueline Ellis-Jones, Marketing Director at Pip &am...
Inside the Club House- how Virgin Atlantic builds loyalty through empathy
14 Nov 2024
Contributed by Lukas
âWeâre a big brand, but we feel like a small company. Thatâs why our customers feel they know us- and we know them.âWhat does true customer ob...
Saintly Disruption: Building an Alcohol-Free Icon
05 Nov 2024
Contributed by Lukas
âOur mantra is devil in the detail. Every touchpoint should feel unmistakably Lucky Saint.âWhat does it take to redefine a categoryâKerttu Inker...
The 6 principles of Entrepreneurial Thinking
16 Oct 2024
Contributed by Lukas
In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly Osman-Holme discuss the concept of 'Day One Thinking' and how entrepreneur...