Mindset that scales- Thea Brook on why calm beats hustle

“The startup will be a rollercoaster - the founder doesn’t have to be on it.”On paper everything’s winning; inside you’re burning out. Sound familiar? Thea unpacks the founder rollercoaster - from comparison traps and dopamine highs to the quiet power of staying level. We get practical on using mindset as a growth lever, building “anti-fragile” resilience, and why slower often equals faster.We cover:The startup rollercoaster and staying steady (joy vs dopamine)Mindset work that actually moves the needle (neural pathways + self-talk)“Slower is faster” - the counterintuitive growth tacticCustomer obsession as a company-wide pillar (beyond sales/marketing)Founder as the most important asset (maintenance > martyrdom)Burnout signals: presence, constant thinking, delayed recoveryDefining success on your terms - and aligning capital/partnersListen if: you’re a founder, operator, or investor who wants sustainable pace, clearer decisions, and growth without the crash.

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