Cheeky Panda: Julie Chen on building a bamboo revolution

“It's about evolution, not revolution - make your distinctive assets better, not different.”Julie Chen shares the story behind Cheeky Panda - the sustainable brand that turned bamboo into a household staple. From spotting a missed opportunity in China to launching from her spare bedroom, Julie talks about creativity without restriction, learning fast, and leading a major rebrand while staying true to her founding vision.In this episode:The “Eureka” moment that sparked Cheeky Panda 🌱Growing a brand from bedroom startup to Tesco shelvesCreativity without restriction: the early scrappy yearsLessons from rebranding a purpose-driven businessWhy evolution beats revolution when refreshing a brand

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