Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. Brian Smith has recently written a book based upon his journey from conceiving the idea, all the way to selling the business as a national brand. The books theme is that you can't give birth to adults. Every business starts with conception, then birth...the long infancy, then toddling, youth and teenage phases. This understanding is powerful, as hundreds of people in his keynote speaking seminars tell that they were about to give up on their dream, but now they identify themselves in one of the early phases. This gripping story of ecstatic highs and crushing lows of UGG, and Brian show how you can dig deep to overcome every obstacle in your path. Called The Birth Of A Brand, the book is available on Amazon, and you can download the first chapter free from his website, www.BRIANSMITHSPEAKER.com. www.BRIANSMITHSPEAKER.com https://twitter.com/briansmithugg https://www.facebook.com/BrianSmithUGGFounder/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related