Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch. Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe. Vesta: https://brands.vestamedia.io/getvesta/ Producing Empathy (My book): https://amzn.to/36mqySg My site: http://mattjohnstononline.com Guide Social (company): https://guidesocialglobal.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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