Episode 294 with Lee Caraher

Her first book: Millennials & Management: The Essential Guide to Making it Work at Work. Her second book: The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees (even after they leave). Lee McEnany Caraher is the founder and CEO of Double Forte, a successful national public relations, content marketing and social media firm. Double Forte works with beloved consumer, technology, and wine brands. She is a highly sought-after communications expert known for her business acumen and insights (and her big laugh). She splits her time between the company's San Francisco and New York offices. Lee is also an acclaimed author and recognized expert in creating high performing, positive workplaces. She became an expert in this arena after operating her own company and leading large divisions in other companies. She started Double Forte in 2002 determined to create a culture that fully supports its talent, even when they choose to move on. After failing miserably at retaining Millennials, Double Forte went back to the beginning and created a culture where all generations thrive; as a result, turnover is low, and when employees do leave, overwhelmingly they stay loyal to the firm – sometimes even returning. With her foundational work, Lee shows leaders how to create the best possible workplace culture so their employees will stay longer than they intend, and when they do leave, advocate for the company, defining a new loyalty contract and a new model of business sustainability. http://leecaraher.com https://double-forte.com https://twitter.com/leecaraher

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