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Building the Premier Accounting Firm

Rewind : Doing More With & For Your Clients w/ Laura Elkaslassy

16 Aug 2025

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Join us as we revisit this conversation from 2021! Perhaps you've heard the business mantra: "under promise and over deliver".  Maybe you've heard again and again how the accounting profession needs to evolve to offer more advisor or coaching services which would compliment the compliance work we perform.  But "what" and "how" may be the questions that remain. Listen as Laura and Roger consider the next steps accounting professionals can take to engage with the clients more, to increase the revenue per client while providing great value.  This is a discussion about the Lifetime Value of a client as well as improved client relations. There is a turnkey process to Implementing Profit First in your accounting business. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Laura Elkaslassy Laura Elkaslassy is a certified Profit First Professional. Laura's passion is enabling business owners to build sustainable businesses through learning how to generate profit, structuring systems for financial success, and earning the income they deserve. She first started using the term 'Profit Pioneer' in early 2016 as a way to eloquently define the broad spectrum of services that she provided to her clients. She was previously assessed for her personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others. All of this is true of her nature when it comes to business and accounting. Exploring and implementing Profit First not only in her own businesses, but for her clients, she has seen tremendous growth, improved management, and inspirational innovation. It is because of this that Laura wanted to see the Profit First movement expand into Australia. As a result, today Laura is the CEO of Profit First Professionals Australia leading the membership of PFPs to bring greater success to their clients and to nurture the PFP community down under.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Take a moment and receive your Profit First Instant Assessment: Get a FREE copy of each of two books all accounting professionals should use to offer trusted strategic coaching services and get paid what they are worth.  These must have additions to every accountant's library to provide the value clients look for today: "in the BLACK, nine principles to make your business profitable" – e-book "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – the how-to-guide e-book for accounting professionals Become a Profit & Growth Expert, prior to helping clients apply the principles from Profit First it's important to put them in a positive cash flow, thus we need to help our clients and their Profit & Growth Expert.  This all begins with the Universal Business model.  Learn more what you can do to become a Profit & Growth Expert.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

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