Show notes
On this edition of Building the Premier Accounting Firm, Roger Knecht and Laura Shepherd, founder of Momentum BK, discuss pricing strategies for accounting firms, focusing on Shepherd's "Pricing with Purpose" philosophy. Learn how to categorize services, build confidence, and avoid common pricing pitfalls to grow your accounting business. In This Episode: 00:00 Introduction to Pricing with Purpose 03:49 Categorizing Accounting Services for Pricing 08:42 Deep Dive into Service Categories 14:43 Mindset Shift for Accounting Professionals 19:05 Real-World Pricing Success Stories 24:38 The Importance of Confidence and Explanation 29:45 Entrepreneurial Journey and Gratitude 34:29 Future Goals and Elevating the Profession 38:40 Closing Thoughts and Call to Action 42:45 Podcast Conclusion and Resources Key Takeaways: Assess your services to define clear value for clients. Categorize offerings into task management, compliance, and advisory for transparent pricing. Adopt an entrepreneurial mindset to confidently set and explain your fees. Understand specific client needs and industry compliance for accurate pricing. Leverage clear communication to build client trust and increase revenue. Featured Quotes: "If I can't explain it, it doesn't exist." - Laura Shepherd "You're not a bookkeeper. You are an accounting entrepreneur who provides bookkeeping services." - Laura Shepherd "I want to create more opportunities to reach those people where they are." - Laura Shepherd Top 3 Highlights: Pricing with Purpose: Understand and articulate the value of your services to clients, moving beyond arbitrary fee setting. Service Buckets: Segment services into necessary, compliance-based, and advisory levels to offer clear, structured pricing. Entrepreneurial Mindset: Adopt the perspective of a business owner to manage profitability and confidently communicate your worth. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: With the purchase of the Pricing with Purpose Webinar & Workbook ($49.00) https://momentumbk.com/pricing And receive the bonus tool of "Pricing with Purpose Checklist". https://drive.google.com/file/d/1BPqND-4q8cHaY1_KE_5NptxwrWY8DL6r/view?usp=drive_link Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. 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